When I was twelve, like most Jewish boys my age, I used to rock out in my bedroom to Guns & Roses. I would air guitar myself into a frenzy and vow that tomorrow, YES TOMORROW, I would start taking guitar lessons and I wouldn’t stop until I could play like Slash – the greatest Jewish guitarist who ever lived! Sadly tomorrow never came and my air guitar turned into a camera. But lucky for me, I met Jenny Luong – art director supreme over at the mighty Zulu Alpha Kilo. We had worked together on two other projects before this so when she called I knew I was in for a treat. Here’s a clever little campaign we did together for Beyond the Beat – a music school that could have been quite helpful to twelve year old Daniel. Enjoy!
Client: Beyond the Beat | Agency: Zulu Alpha Kilo | Creative Director: Zak Mroueh | Art Director: Jenny Luong | Copywriter: Jerry Brens | Print Producer: Kari Dearborn Macknight | Production Artist: Brandon Dyson | Account Supervisor: Jessica DeSantis